Get the Craig Tough Home Marketing Advantage

66 Marketing Initiatives to Sell Your Home Fast
and Put More Money in Your Pocket

“Unlike many real estate agents who rely strictly on the MLS or Facebook to sell your home, I use 66 different
marketing initiatives to sell your home fast, and put more money in your pocket. From conventional advertising
to internet marketing, we get the exposure you need to sell your home quickly. Also …

Save Thousands on Real Estate Related Services!

Showing Your Home Month After Month in This Buyers’ Market
Can Be Really Inconvenient …

“My Calgary Home Buyers & Sellers Guide Attracts Pre-Qualified Buyers, Not Tire Kickers,
& Avoids a Lot of Frustration for Both Parties”
Currently in Calgary, it's a buyers’ market, so there's no better time to buy a home.
My home buying guide will attract pre-qualified buyers because it shows you, step by step, exactly how to …

Buy the Right House For You, At Any Time, In Any Market!


337 40 Avenue SW

Calgary – Elbow Park

  • Details

  • List Price $3,748,800
  • MLS® No. C4221915
  • Style 2 Storey
  • Bedrooms 4+1
  • Bathrooms 7
  • Year Built 2018
  • Age 1
  • Amenities Air Conditioning-Central, Balcony, Bar, Ceiling 10 ft., Deck, No Animal Home, No Smoking Home, Skylight, Wall Unit-Built-In
  • Sq ft 4729
  • Lot 9,752 sq ft
  • Features Backs Onto Park/Trees, Estate Property, Golf Nearby, Landscaped, No Back Lane, Park/Reserve, Playground Nearby, Private Fishing, Public Transportation, River Valley View, River View, Schools, Shopping Nearby, View, Water Front
  • Address 337 40 Avenue SW, Calgary, AB

Understated elegance & sophistication describe this one of a kind estate home perfectly located directly on the banks of the Elbow River in East Elbow Park. Make no sacrifices! Over 6,500 Total SF (4700 above grade) of automated living space will WOW you as you are welcomed by a feature wall that seamlessly transitions the outdoors indoors. The open concept fully custom walnut kitchen & living spaces makes for easy living as you take advantage of a wall of accordion door windows taking advantage of the river views & amazing Walnut wood - T island that is to die for. White Oak hardwood & designer tile seamlessly transitions between mud-room w/lockers & butler pantry & private office on the main. Upstairs offers total of 4 BR each with ensuites & WIC, upstairs laundry & BONUS room. The master retreat with river view will blow your mind with 9 pc ensuite & HIS/HER closets like you’ve never seen! The basement has a 5th bedroom w/ensuite, theatre room with 120” screen, wine cellar, Fitness & Rec room!

Features: Backs Onto Park/Trees, Estate Property, Golf Nearby, Landscaped, No Back Lane, Park/Reserve, Playground Nearby, Private Fishing, Public Transportation, River Valley View, River View, Schools, Shopping Nearby, View, Water Front

548 Willow Brook Drive SE

Calgary – Willow Park

  • Details

  • List Price $3,099,999
  • MLS® No. C4219025
  • Style 2 Storey
  • Bedrooms 5
  • Bathrooms 6
  • Year Built 2017
  • Age 2
  • Amenities Air Conditioning-Central, Open Beam, Vaulted Ceiling
  • Sq ft 4555
  • Lot 12,777 sq ft
  • Features Fenced, Flat Site, Golf Nearby, Landscaped, Playground Nearby, Schools, Shopping Nearby
  • Address 548 Willow Brook Drive SE, Calgary, AB

This grandeur home is located in the sought after community of Willow Park. Sitting on a 120x100 ft property, this 6237 sq ft home is nothing short of exquisite. With an extremely well thought out floor plan, the home developer, Elevation Luxury Homes left no luxurious detail spared. Entering the double arched doors, you will find yourself in awe of the grand curved staircase and spacious, open floor plan. The kitchen is fitted with handmade cabinets and Miele appliances including a professional range, double fridge and freezer, as well as a built in espresso maker and wine fridge. The main floor master bedroom is spacious and luxurious with double wide doors walking out onto a private outdoor living space. An outdoor fireplace allows for year round use of this space and the automatic shades offer privacy indoors or out. The master retreat continues on into the ensuite with large glass shower, free standing tub and double vanities. The spacious walk in closet includes the convenience of separate laundry.

Features: Fenced, Flat Site, Golf Nearby, Landscaped, Playground Nearby, Schools, Shopping Nearby

1309 Colgrove Avenue NE

Calgary – Renfrew

  • Details

  • List Price $2,275,000
  • MLS® No. C4220089
  • Style 2 Storey
  • Bedrooms 3+1
  • Bathrooms 5
  • Amenities Air Conditioning-Central, Ceiling 10 ft., Ceiling 9 ft., Deck, Fire Pit, Insulation-Upgraded, No Animal Home, No Smoking Home, Patio, Programmable Thermostat, Sprinkler System-Underground, Vacuum System-Roughed-In, Vinyl Windows
  • Sq ft 2760
  • Lot 5,307 sq ft
  • Features Fenced, Golf Nearby, Landscaped, No Back Lane, Playground Nearby, Public Transportation, View, View City, View Downtown, View Mountain
  • Address 1309 Colgrove Avenue NE, Calgary, AB

This home will be ready for possession approx. 12 months from a firm sale. It is located on one of the best lots with the best city & mountain views that Calgary has to offer. If you have not been on Colgrove Ave. you must take a drive to this location & experience it. The evening views are as stunning as the daytime views & this builder is honored to present his last remaining lot & exquisite home. The planning process has been 3 years & well worth the wait. The exterior features basket woven cedar soffits & square "S" locking facia. Once inside you will need to take a minute to catch your breath. From the foyer to the ensuite, every window will be perfectly placed to take advantage of the light & the views. Make your way into the main living area & there will be a custom staircase & wall that will be more of a work of art than a fixture. The open concept main floor will be created to host family gatherings & entertain friends. Pictures are from a previous build. Finishings will be the same quality.

Features: Fenced, Golf Nearby, Landscaped, No Back Lane, Playground Nearby, Public Transportation, View, View City, View Downtown, View Mountain

Are you looking for a Calgary Real Estate Agent to sell your home?

Many Calgary Real Estate Agents are “Weekend Warriors” who are “Just passing through”and aren’t committed to doing what it takes to…

Get Your Home Sold Quickly For Top Dollar…

So what sells houses? Real Estate Agents? The location? The Price? Marketing?

What sells houses? Most Calgary Real Estate Agents will tell you that it’s an ethical Real Estate Agent with high morals and principles… them! But the fact is, with CREB® and other local governing bodies, rest assured that the vast majority of the over 5,000 real estate agents in Calgary are operating ethically, and the ones that aren’t will most likely get caught. It’s not who they are that sells houses, it’s what they do!

Is it location? Nothing you can do about location. It is where it is.

Condition? Absolutely. How well you have maintained your home and what value has been maintained by that is certainly a factor.

Price? Absolutely. It has to be priced right. If it’s priced too high it won’t sell. But being priced right is NOT enough to sell a house!

It has to be marketed properly and many Calgary Real Estate Agents do not properly advertise or market a home and nobody teaches them how to do it!

Most Calgary Real Estate Agents Market Your Home By Listing it on the Multiple Listing Service (MLS®), Posting it on Facebook, Highlighting it on Their Website, Putting a Sign on Your Lawn and Hoping That it Sells Before the Listing Runs Out

The question is, which one sells more houses? How many houses are sold because the buyer found it on the MLS®? How about on Facebook? How about on a real estate agent’s website? Or were they driving through the neighbourhood they wanted to live in and saw the sign on the lawn, called the listing realtor and bought the house? Unfortunately, no one keeps track of those crucial statistics, so I have compiled a list of every possible way of advertising and marketing houses for sale, and then started implementing them…

Introducing the Craig Tough Home Marketing Advantage

There are 66 Marketing Initiatives That Will Sell Your Home,
Here Are Some of the Most Popular…

Multiple Listing Service (MLS®)

The Calgary MLS® is an online database with software that shows all of the houses that are available for sale in Calgary. You can find houses by neighbourhood, price, square footage, type, etc. and it lists all of the qualities, along with pictures and possibly videos of the houses that are for sale.

The Sign on the Lawn and Listing Agent

Many houses are sold because people look at which neighbourhood they want to live in and then drive around that neighbourhood to see what’s available. They then call the listing agent rather than hiring a buyers agent, because they think the listing agent might lower their commission since they’ll be getting both the listing (or selling) commission and the buying commission.

Real Estate Office Walk-in and Buyers Agents

Many houses are sold because buyers see real estate offices, walk in, and sign a Buyers Agent Agreement whereby they agree to work with one agent who will help them find their dream home.


Does Facebook work to sell houses? Absolutely! Many people spend a lot of time on Facebook and if you advertise where people spend a lot of time, you’ll find buyers, and sellers.


Most people use Google to search for things and houses are no exception. Craig Tough pays a local search expert to get his website ranking as high as possible.

Open Houses

An open house is when a real estate agent takes about 4 hours on a Saturday or a Sunday to put Open House signs up around your neighbourhood and show people in the neighbourhood your home. While a lot of people think that an open house works well to sell your house, it typically acquires buyers for the house sitting agent, who then, more often than not, buy a different home. Craig Tough does them as often as he can, in an effort to build his list of buyers.

Trade Shows

Trade shows are a good place to sell houses. The Calgary Real Estate Board’s trade show is also a good place:

Website Free Reports

Free reports on websites tend to attract both buyers and sellers. Check Craig Tough’s out at the top of this page!

More coming soon…

In the meantime, call Craig Tough at 403-830-5458 and if you’re selling your home, he’ll provide you with a FREE, no obligation Home Evaluation and an informative in-home presentation.