If you’re like most sellers approaching Christmas, many will choose to get off the market or avoid listing during the holiday season. With the increased busyness of the season, visitors in from out of town, and the additional time off with the family many see being on the market and holiday showings as significant inconveniences or intrusions to their holiday time or routines. They will either de-list for a short period of time or hold off listing until the new-year all together. As counter intuitive as this may sound, listing or selling during the holidays can actually work to your advantage. Here is 12 good reasons for staying on the market or listing during this time that you may not have considered:
12. It gives buyers that “extra” sense of what holidays and living there can truly smell, look, and feel like. Use this to your advantage.
11. By selling sooner, you have a better buying opportunity in the spring when typically more houses are on the market and asking less. This can allow you to “sell high & buy low”.
10. You can sell sooner for more money, while delaying the closing or possession until the new-year when things are less hectic.
9. Even if you are listed, you still have the ability to restrict showings during particular periods during the holidays.
8. Employees planning to start new jobs in January need to list sooner if transferring locations and cannot wait until spring to buy. Therefore, you’ll need to be listed if you want to capture any of that market.
7. Some buyers want to purchase before the end of the year for financial or specific tax reasons.
6. Buyers tend to have more time available over the holidays to shop for a home as opposed to during the typical work week.
5. Buyers can be more emotional during the holidays and as a result, may be more likely to pay your asking price.
4. If staged properly, houses tend show much better when decorated for the holidays.
3. With a dramatic increase in the supply of homes in January, this can easily cause less demand for your home. Less demand usually means less money.
2. With less homes on the market serious buyers have fewer houses to choose from, and less competition usually translates into more money for your home.
1. Generally, people who are house hunting during the holidays are more serious buyers. More serious buyers typically equals less showings.
As the holidays is typically a time of year for reflecting on events past and opportunities going forward, don’t dismiss the opportunity to sell during it either. As many will be coming off the market or waiting altogether, you can either follow the crowd and compete with them in the new-year, or get it done sooner and only have to worry about those new-year resolutions. And they would most certainly be easier to tackle if the burden of having to sell your home was already out of the way.